Neal Barnard (Physician’s Committee for Responsible Medicine): “Everyone in the field of nutrition science stands on the shoulders of T. Colin Campbell, who is one of the giants in the field. This is one of the most important books about nutrition ever written — reading it may save your life.”

Dr. John McDougall: This landmark research shows that even small increases in the consumption of animal-based foods are associated with an important increased risk of disease. The recently published book The China Study has become an instant national best-seller, and is one of the few books on Dr. McDougall’s highly recommended list. (Dr. McDougall and Dr. Campbell have been friends and have worked together to change the way people think about food for more than 15 years.)

Dean Ornish, MD: “The China Study is the most convincing evidence yet on preventing heart disease, cancer and other Western diseases by dietary means.”

Marilyn Gentry (President, American Institute for Cancer Research): “Today, AICR advocates a predominantly plant-based diet for lower cancer risk because of the great work Dr. Campbell and just a few other visionaries began 25 years ago.”

John Robbins: “Dr. Campbell’s new book—The China Study—is a great ray of light in the darkness of our times, illuminating the landscape and the realities of diet and health so clearly, so fully, that you need never again fall prey to those who profit from keeping you misinformed, confused and obediently eating the foods they sell. … If you heed the counsel of this outstanding guide, your body will thank you every day for the rest of your life.”

Marty Davey (vegan dietitian): “[The China Study] is the most definitive study done on the negative repercussions by human ingestion of animal products.”

Joel Fuhrman, M.D.: ”If you’re looking to enhance your health, performance and your success, read The China Study immediately. Finally, scientifically valid guidance on how much protein we need and where we should get it. The impact of these findings is enormous.”

Douglas J. Lisle, Ph.D. and Alan Goldhamer (The Pleasure Trap): “Dr. Campbell’s only agenda is truth. As a distinguished professor at Cornell University, Dr. Campbell is the Einstein of nutrition. The China Study is based on hardcore scientific research, not the rank speculation of a Zone, Atkins, SugarBusters or any other current fad.”

Amanda Woodvine (Vegetarian & Vegan Foundation): There is a compelling case that animal proteins – independent of other associated nutrients – increase the risk for cancer, atherosclerosis, osteoporosis and type 2 diabetes… This was particularly evident in the China Study – one of the largest and most comprehensive studies ever undertaken to examine the relationship between diet and disease. Huge differences were seen in disease rates based on the amount of plant foods participants ate compared to animal foods (Campbellet al., 1993; Campbell and Junshi, 1994; Campbell and Campbell, 2005).

Dr. Caldwell Esselstyn: “Well, there are many reasons why they should read The China Study. There are a lot of wonderful things that Campbell has recorded there.”

Bradly Saul (OrganicAthlete.org): “The China Study is the most important book on nutrition and health to come out in the last 75 years. Everyone should read it and it should be the model for all nutrition programs taught at universities. … The science is clearly conclusive: the best diet for humans is the vegan diet.”

Rory Freedman and Kim Barnouin (Skinny Bastard): “It’s absolutely the most compelling, well-researched, in-depth book on nutrition we’ve ever come across. … Please go back and reread Dr. Campbell’s credentials and the background information about The China Study once more. Acknowledge that The China Study isn’t some hole-filled, half-baked, fluff piece, but that it’s the real deal. Now get on board. Seriously. This is no joke. This is literally a matter of life and death. Do not dismiss this information just because it seems outlandish and hard to believe.”

John Mackey (Whole Foods CEO): “The most important book on health, diet and nutrition ever written. Its impact will only grow over time and it will ultimately improve the health and longevity of tens of millions of people around the world.”

Howard Lyman: “[T. Colin Campbell has] authored hundreds of scientific papers, sat on numerous government expert panels and helped shape national and international diet and health organizations, like The American Institute for Cancer Research/World Cancer Research Fund. As a scientist, he has played an instrumental role in how our country views diet and health. … Whether you have interest in your personal health or in the wretched state of health in the United States, this book will richly reward you.”

Jill Nussinow (vegan dietitian): “Don’t become obsessed with getting enough protein, as few people are deficient. … To keep protein in perspective, you might want to readThe China Study by T. Colin Campbell, Ph.D.”

Pamela Rice (101 reasons why I’m a vegetarian): “From the 8,000 significant correlations the study brought forth—a bonanza by any measure—we can now feel confident in the assertion that to be human is to be vegetarian. … Taking everything into account, Dr. Campbell has concluded that animal protein should be labeled a carcinogen. ‘In my view, no chemical carcinogen is nearly so important in causing human cancer as animal protein,’ he asserts. … Ultimately, the epic examination known as the China Study provides a world-class vegetarian vindication.”